Daniel Gale Sotheby’s International Realty recently announced the promotion of Abby Sheeline to senior director of marketing.
A graduate of the University of Southern California with a degree in film, Sheeline began her career in film industry management, forming a talent management company that helped to develop the careers of film industry personnel and manage intellectual property through negotiation of contracts with major studios, cable and other entertainment companies, independent producers and the networks. She returned to Long Island in 2003, applying her skills as director of an art gallery in Oyster Bay.
In 2005, she joined Daniel Gale Sotheby’s International Realty as a marketing coordinator and embraced social media within the company, setting up the Facebook, LinkedIn and later Instagram accounts, as well as video and digital marketing, and advertising platforms.
“We got all these initiatives off the ground and now have a digital marketing group within our marketing department,” says Sheeline. “Our challenge is to be at the forefront of change, and to integrate that change and demonstrate its value to encourage widespread adoption by our real estate advisors. Part of what I do is to protect our brand through consistency of message and culture.”