Valley National Bank Changing Its Name


Valley National Bank is simplifying its name and adding services, the company has announced.

Changes include a new logo, a new look on its web and mobile platforms, new signage changing its name to just Valley.

The Huntington branch is at 580 E. Jericho Turnpike, Huntington Station.

The company said it is:

  • Investing heavily in technologies to make banking simple and modern for customers.
  • Creating a more convenient customer experience through a “universal banker” service model. Working with a “universal banker,” customers will have all of their banking needs met through one person – from making deposits and applying for loans, to obtaining retirement advice. Through this model, any Valley banker can help customers with a wide range of needs.
  • Expanding two of the bank’s programs: its Small Business Administration loan program and its Women in Business program, previously known as Women Entrepreneurs. The program gives women opportunities to network in meaningful ways and share their business challenges and successes with each other.

“The refreshed brand represents our focus on customer service and innovation,” said Mark Fernandez, Executive Vice President and Chief Marketing Officer for Valley. “Still, it’s important for customers to know that we’re the same Valley. We’ll continue to have the feel of a community bank – with a strong focus on relationships – but we’re also backed by the resources of a big bank.”

Valley plans to change all of its exterior signage starting this fall, with the rollout continuing in 2019.



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