New York State, an online consignment marketplace and dozens of fashion designers are partneriing to launch “Mask Up”, a campaign to benefit COVID-19 relief effortsand underscore the need to wear and remind the public of the need to wear masks.
The campaign will raise funds for communities affected by COVID-19 by donating mask profits to three charities working to help people in need: Feeding America, Nurse Heroes and the New York COVID Relief Fund. New York State and online marketplace The RealReal will release a limited-edition “New York Tough” mask designed by New York fashion label Public School as part of a five-week campaign.
“As we continue the fight against COVID-19, one fact is clear – masks help stop the spread and save lives. But it’s also clear that COVID fatigue is setting in and that presents its own challenge,” Cuomo said. “We need to find creative ways to encourage people to wear masks. The Mask Up campaign leverages the creativity of the New York fashion community to help solve this public health challenge, while simultaneously raising funds for communities impacted by COVID-19. Take a look at the NY Tough masks and mask up. Together, we will beat this virus.”
His daughter Mariah Kennedy Cuomo, who is working on the project, said, “The Mask Up campaign unites incredible designers who are deeply connected to New York, the fashion capital of our country. The RealReal and New York State are partnering to harness the power of the fashion community to convey a very simple, but critically important message: Mask Up. Stop the Spread. Save Lives! Our country is still battling COVID-19, and this campaign demonstrates that we can find fun, creative ways to make an impact.”
Over the next five weeks, The RealReal and New York State will launch themed masks on Mondays.